Web Copy & Landing Pages
Homepage, service pages, and landing pages written to match how your audience actually thinks about their problem and your solution.
What this covers.
Web copy has one job: keep the visitor reading long enough to decide you are worth their attention. The challenge is that most web copy describes the business from the inside out rather than from the visitor's perspective. What does the visitor already believe about their problem? What language do they actually use? What do they need to understand, in what order, to decide to act?
The web copy and landing page engagement covers up to six pages in the base scope. The process starts with a brief that covers your audience in specific terms, the objections they typically have, and the job each page needs to do. The copy is then built to the brief rather than to a generic structure.
For Portuguese businesses selling to a Portuguese market, the studio writes directly in Portuguese. This is not a translation service. The copy is crafted to match Portuguese consumer communication norms, which differ from English-language conventions in formality level, trust signal preferences, and call-to-action language.
Delivery as a Google Doc or .docx with all metadata included: page titles, meta descriptions, H1 and heading structure guidance.
