The work.
Case studies from copywriting projects across Portugal and Europe.
Web Copy results
Scope
Full homepage and three service pages. Previous copy described the firm in insider language that prospective clients did not recognise as describing their problem.
Outcome
Enquiry rate from website improved 44% in 8 weeks. The client reported that incoming calls were more qualified and shorter.
Email Marketing results
Scope
Welcome sequence (5 emails) and promotional campaign template. Previous welcome sequence had an open rate of 24% and a poor click-through rate.
Outcome
Welcome sequence open rate improved from 24% to 51% in the first send. Revenue from the welcome sequence improved 3x.
Sales Funnel results
Scope
Full funnel copy: Meta ads (3 variants), landing page, email sequence (4 emails), checkout page copy. CPL was too high and end-to-end conversion was under 1%.
Outcome
CPL dropped 38%. End-to-end conversion improved from 0.8% to 2.1%. The landing page alone increased page conversion by 140%.
Content Writing results
Scope
8 long-form articles over 3 months targeting commercial keywords in the professional services space. Previous content had produced no measurable organic results.
Outcome
Organic traffic to service pages increased 72%. Three articles reached page 1 for their primary keyword within 90 days.
