Content Writing
Blog posts, articles, and editorial content that serves both the audience and the search engine. Written by humans, not generated.
What this covers.
Content writing and copywriting are different disciplines with overlapping skills. Content writing is primarily informational: it builds authority, attracts organic traffic, and nurtures the audience between purchase decisions. Copywriting is primarily persuasive: it drives an immediate action.
The content writing engagement covers long-form blog posts and articles in the base scope. Three posts of 1,200-2,000 words each in the base package. The topics, target keywords, and audience are specified in the brief. Research is included.
The copy is written by a human writer, not generated by AI and lightly edited. This matters for two reasons: AI-generated content has patterns that both search engines and experienced readers recognise, and the primary audience for content is humans, not algorithms.
Available in English and Portuguese. PT-PT standard, not PT-BR.
