Advertising Copy
Paid ad copy for Meta, Google, and LinkedIn. Headlines, body text, and CTAs written to produce clicks and qualified visits, not just impressions.
What this covers.
Advertising copy is the most immediately measurable copywriting. When an ad is running, you know within days whether the copy is working. When it is not working, the data tells you where, though it usually takes an experienced copywriter to understand why.
The advertising copy engagement covers one platform per project in the base scope: Meta (Facebook and Instagram), Google, or LinkedIn. The deliverables include multiple ad variants across three formats (awareness, consideration, and conversion), with each variant written to do a specific job at a specific stage of the funnel.
For Portuguese-market advertising, the studio writes copy that matches the tone and trust signals that perform with Portuguese audiences on each platform. Meta ad copy that works in Brazil does not always work in Portugal. LinkedIn copy for a Portuguese B2B audience has different expectations than English-language equivalents.
Additional platforms available as extensions.
