The studio.
Founded 2022 in Lisboa. Copywriting in English and Portuguese.
Copy that does a job.
CopywritingIsKey was founded in 2022 in Lisboa. The studio covers six copywriting disciplines for businesses in Portugal and Europe, working in English and Portuguese. The six disciplines reflect where copywriting has the most measurable commercial impact: web copy, email marketing, sales funnels, content, brand voice, and advertising.
All copy is written by a human copywriter. Portuguese copy is written directly in Portuguese, not translated from English. For businesses serving both markets, this matters: translated copy tends to carry the structural assumptions of the source language, which often do not match how native speakers think about a problem or a solution.
ENI (Empresario em Nome Individual) under Portuguese law. NIF 516789456. Fixed prices. Project scope agreed in writing before work begins. All services delivered digitally.
The approach.
Every project has a fixed price agreed in writing before work begins. No scope creep billing.
All services in English or Portuguese. Copy written directly in both languages.
Work starts from the completed project brief. The quality of the copy depends on the quality of the brief.
All work delivered as Google Doc or .docx. No meetings required unless specifically requested.